Kelkoo

Project Description

Make all your ads on Kelkoo profitable

AdCurve makes your life easy and profitable. You can easily increase your business by adding new publishers. no risks, full control

Kelkoo requires your product specification, sizes, stock and images in the right format to be listed properly. AdCurve collects all your content and creates a perfect feed according to the demands of Kelkoo. AdCurve will provide tips how to optimise your content to improve your results.
AdCurve calculates the ROI of every ad based on your product margins and the actual costs. AdCurve has an API with Kelkoo to collect the actual costs per product ad per day. AdCurve measures the return of the every ad by calculating the margin on the sold products. The return minus the cost shows the ROI per product. AdCurve is the only tool that provide these ROI insights.
With AdCurve you can turn those ROI insight into profit growth. You can easily select product ads by ROI, Brand, Category or any other selection. With a single click you can de-, or reactivate product ads. Managing Ads was never that easy. You can also set rules to optimise your results automatically to ensure your profitability in unguarded moments.
AdCurve provides daily tips for campaign optimisation. These tips are based on the ROI of your product ads, categories, campaigns, brand, etc. The tips are based on statistical algorithms, sorted by expected profit gain and directly executable.

How does it work?

AdCurve is using your floor and selling price to calculate the margin on every order. Many touch-points and ads often contribute to every order. AdCurve uses an conversion attribution algorithm to calculate the contribution of every touch-point to the order. AdCurve provides insights in the “Contributed Margin” and “Contributed Revenue” of every ad on Kelkoo.

This App also collects the actual costs for Kelkoo per product ad. The ROI per ad is contributed margin minus the actual costs per ad. You can easily select or sort your product ads by ROI and exclude them from your datafeed to Kelkoo. The easiest way to optimise your campaigns is to use the ROI driven tips. These ROI driven tips are based on statistical segmentations and makes the most sophisticated optimisations really easy.

Great dashboard with insights in the publisher’s:
Visits & Assisted Orders
Contributed Revenue & Margin
Active Product Ads in the feed
Profit Opportunity + Open Tips
In the graph you can select any period to show the publisher’s contributed revenue, margin, etc. in time. The graph will also show the events that had impact on your improvements. The dashboard will also show your Top & Flops and category performance
Kelkoo requires your product specification, sizes, stock and images in the right XML format to be listed properly. AdCurve collects all your content and creates a feed according to the specific demands of Kelkoo. AdCurve provides rules to exclude products automatically like:
Products with a low (selectable) selling price or margin
Products not on stock (in Fashion this could be a percentage of the size bow)
Products with a negative margin or ROI
In Ad Management are all your products ads easily searchable and selectable by brand, category, ROI or any other selection. You products ads are listed and sortable by:
Visits & Assists
Contributed Revenue & Margin
ROI & Status
Ad Management is a great way to manually manage your ads. You can also tag your ads and scedule your ads for future activation.
The AppStore provides an overview of all the publishers you should consider sorted by profit opportunity. With an easy to use wizard you can add and configure new publishers quickly. AdCurve creates the new datafeed instantly in the format of the publisher, adds the required publisher tags and informs the publisher about your new campaign.
In the Assisted Orders view you will see all the orders your selected publishers contributed to. The order details will show all the touch-points and ads prior to the order. with actual the contribution of each of them. This view will show you the results of the conversion attribution algorithm. If you have cross device tracking enabled you will see the devices use by the customer.

We offer a free trial of 30 days for every new app subscription. You need to confirm the subscription within the trial period to continue the service. Any subscription can be cancelled at any time. You will be charged only ‘prorated’ for the days of usage.

This App enables you to maximise your ROI. The calculation of the ROI requires access to the actual costs per product ad. AdCurve has a API with Kelkoo to collect your actual costs per on a daily basis. The costs are also used to calculate the ROI of every product, category or any selection you make over your selected time period. The actual costs and the ROI are visible in Ad Management.
This App generated daily ROI driven tips. These ROI driven tips are based on statistical segmentations like:
Product with a negative ROI and enough visits for a
nd makes the most sophisticated optimisations really easy.The tips are based on statistical algorithms, sorted by expected profit gain and directly executable.

Prices per platform

Try 30 days for free

SMALL: € 19,50 monthly

Up to 100 assisted orders monthly & 10.000 SKU’s

MEDIUM: € 59,50 monthly

Up to 500 assisted orders monthly & 50.000 SKU’s

LARGE: € 99,50 monthly

Up to 1000 assisted orders monthly & 100.000 SKU’s

Subscriptions will get up- and downgraded automatically based on volume. You can cancel any subscription at any time.

Try 30 days for free

SMALL: € 19,50 monthly

Up to 100 assisted orders monthly & 10.000 SKU’s

MEDIUM: € 59,50 monthly

Up to 500 assisted orders monthly & 50.000 SKU’s

LARGE: € 99,50 monthly

Up to 1000 assisted orders monthly & 100.000 SKU’s

Subscriptions will get up- and downgraded automatically based on volume. You can cancel any subscription at any time.

Contact AdCurve

MEDIUM: € 59,50 monthly

Up to 500 assisted orders monthly & 50.000 SKU’s

LARGE: € 99,50 monthly

Up to 1000 assisted orders monthly & 100.000 SKU’s

Subscriptions will get up- and downgraded automatically based on volume. You can cancel any subscription at any time.

Reviews

Google Analytics is suitable for discovering trends, AdCurve will give you insight into your actual sales figures at product level.
Remy da Thesta, Kijkshop
AdCurve provides Hunkemöller with complete, correct insights into the performance of all our European online marketing campaigns. They give us the tips we need to get the most out of our campaigns.
Linda Schaake, Hunkemöller
With AdCurve our campaigns have become much more profitable. We have the exact insight into the performance of the different online campaigns. Using these statistics, we can make a better decision which online campaigns we need to invest in for an even better result.
Rob Verheij, Alternate