This privacy policy is applicable to the AdCurve.com website and application, and any other products or services (collectively, ‘Services’), of Shop2market BV. We are registered in The Netherlands under company number 32120991. Our office is located at De Strubbenweg 7, 1327GA Almere. In circumstances where we are a data controller, the data controller is Shop2market BV (“we”/”Shop2market BV”/”AdCurve”). We will comply with all applicable data protection laws, including the General Data Protection Regulation 2016/679 (“GDPR”).
AdCurve is a software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.
As such, we collect, process and analyze data from various sources, produce statistical information and identify trends in order to enable our customers to manage, optimize and analyze their digital marketing activities across multiple advertising channels and devices. This Privacy Policy discloses the privacy principles and practices applied by AdCurve in the course of providing services to its customers and from individuals visiting our website.
AdCurve, at all times, is committed to and actively seeks to protect and respect your privacy. This is of critical importance to us.
This policy addresses and defines the universal policy and specific protocols that AdCurve has in place for the management and processing of all personal data including (but not limited to) that which is:
We protect your privacy and our objectives are to be transparent about how we process your personal data.
Please read this Privacy Policy carefully as it contains important information about the following:
Any concerns or comments about this policy and questions about deleting or correcting your personal data should directed to our support team at privacy@AdCurve.com
Our Website may contain hyperlinks to services owned and operated by third parties. These third party services may have their own privacy policies and we recommend that you review them. We do not accept any responsibility or liability for the privacy practices of such third party services and your use of these is at your own risk.
AdCurve services allow customers to manage, optimize and analyze their digital marketing activities across multiple advertising channels and devices. As such, AdCurve does not have a direct relationship with users who visit or otherwise engage customer websites or are exposed to customer’s advertisements that are managed using our services.
AdCurve may collect and use information related to users as part of the provision of the AdCurve services to our customers.
As a rule of thumb, the information collected by AdCurve is typically used to identify trends and optimize overall advertising activities of our customers. As such, this information is un-identifiable, and we do not know, nor will we attempt to know the identity of Users.
AdCurve requires its customers to acknowledge this Privacy Policy in order to promote transparency of our privacy practices to users.
We may collect and process the following information:
When it comes to delivering our products and services, our mission is to improve websites and empower them to deliver better products to their customers. We do this by analysing a user’s entire journey on a website for customers. What we do requires us to collect data of users on websites. We anonymise user data collected on sites where our products and services are installed and use it (typically in an aggregated form) to determine the customer journey, publish reports and improve our products and services.
A tracking pixel is a piece of code embedded on a web page of customer’s website that collects information about users’ engagement on that web page. The tracking pixel can be provided either by the advertising channels, affiliate networks or by AdCurve. The Tracking Pixel may include a command to create cookies.
A cookie is a string of information that a website stores on a user’s computer, and that the user’s browser provides to the website each time the visitor returns. AdCurve uses cookies to help AdCurve identify and track users on sites operated by AdCurve and sites on which AdCurve’s products and services are installed.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies or choose to disable Cookies by clicking on the disable cookies icon. If you find it difficult to change the setting on your browser please go to www.aboutcookies.org where you will find information on how to do this on a wide variety of browsers. Please be aware however, that if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
Shop2market is a web analytics tool making use of shop side cookies to determine the added value of online advertisements. Webshops use the aggregated insights to optimize their online campaigns.
All the cookies we create in performing the Services are set from the merchant’s domain and are first-party cookies:
Name | Expiration time | Description |
---|---|---|
Name__s2m_order_page_sid_{shop_id} | Expiration timesession | DescriptionCart cookie, used for cart freeze functionality |
Severity__s2m_vals_{shop_id} | Expiration time10 years | Response TimeThis cookie is used to: – collect all assists within the tracking period – track visitors – this cookie contains a timestamp which is updated on every visit. |
Name__s2m_sid_{shop_id} | Expiration timesession | DescriptionThis session cookie together with stid is used to: – distinct visits from views – to track sessions |
Name__s2m_stid_{shop_id} | Expiration timesession | DescriptionThis cookie contains a timestamp which is updated on every view |
Name__s2m_pid_{shop_id} | Expiration timesession | DescriptionHash from url params to prevent back button visits, and page refresh visits |
Nameoptin | Expiration time10 years | DescriptionUsed by Adcurve’s cookie popup to store user’s preferences |
Name | Expiration time | Description |
---|---|---|
Name_capuchin_session | Expiration timeSession or 30 days | DescriptionLogin session id for application |
Severityx-s2m-auth | Expiration time2 weeks | Response TimeAPI token to access s2m’s APIs |
Name_shop2market_session | Expiration timeSession or 30 days | DescriptionLogin session id for application |
Furthermore a number of tools are used to perform Our Services. These partners are:
Our servers are located in Ireland.
It is possible that your personal information may be transferred outside of the EU by any of our Partners and affiliated organisations. We recommend that you refer to their privacy policies and/or terms and conditions if you are concerned about your data being transferred outside the EU.
Where we transfer your information outside of the EU, we have agreements in place with those parties which include standard data protection clauses adopted by a data protection regulator and approved by the European Commission to ensure that appropriate safeguards are in place to protect your personal data. If you would like to find out more about these safeguards, please let us know by writing to privacy@AdCurve.com.
As we continue to develop our business, we may sell or purchase a business or assets. If we purchase another entity or if another entity acquires us or all or substantially all of our assets, or assets related to the AdCurve product offering, personal information, user data, and any other information that we have collected about the users of our products and services may be disclosed to such entity as part of the due diligence process and, if we or our assets are acquired, will be transferred to such entity as one of the transferred assets. You acknowledge that such transfers may occur, and that any acquiror of AdCurve may continue to use your personal information as set forth in this policy.
We maintain tight controls over all the data we collect, retaining it in firewalled and secured databases with strictly limited and controlled access rights, to ensure it is secure. Where we have given you (or where you have chosen) a password that enables you to access certain features of the service, you are responsible for keeping this password confidential. Please do not share this password with anyone. You are solely responsible for all access to our products and services using your password.
We will undertake internal reviews of our data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorised access to systems where we store personal data. Please remember however that unfortunately no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.
If you subscribe to our services, the transmission of sensitive information collected on our order form is encrypted using secure socket layer technology (SSL).
You have the following rights over the way we process personal data relating to you, as set out below. We aim to comply without undue delay, and within one month at the latest.
To make a request, please let us know by sending an email to privacy@AdCurve.com.
Ask for a copy of data we are processing about you and have inaccuracies corrected
You have the right to request a copy of the personal information we hold about you and to have any inaccuracies corrected.
We will use reasonable efforts to the extent required by law to supply, correct or delete personal information held about you on our files (and with any third parties to whom it has been disclosed to).
Object to us processing data about you
You can ask us to restrict, stop processing, or to delete your personal data if:
Obtain a machine readable copy of your personal data, which you can use with another service provider
We will hold your personal information on our systems for as long as is necessary for the relevant service, or as otherwise described in this Privacy Policy.
You have the right to file a complaint with the Dutch Data Protection Authority.
Although most changes are likely to be minor, AdCurve may change its Privacy and Cookie policy from time to time (in AdCurve’s sole discretion). Any changes we may make to our privacy and cookie policy in the future will be posted on this page and, where it makes sense, notified to you by e-mail or in another appropriate manner.