Privacy policy

Privacy Policy

This privacy policy is applicable to the website and application, and any other products or services (collectively, ‘Services’), of Shop2market BV. We are registered in The Netherlands under company number 32120991. Our registered office is located at Utrechtseweg 5, 1213TK, Hilversum. In circumstances where we are a data controller, the data controller is Shop2market BV (“we”/”Shop2market BV”/”Adcurve”).

Adcurve is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.

As such, we collect, process and analyze data from various sources, produce statistical information and identify trends in order to enable our customers to manage, optimize and analyze their digital marketing activities across multiple advertising channels and devices. This Privacy Policy discloses the privacy principles and practices applied by Adcurve in the course of providing services to its customers and from individuals visiting our website.

Adcurve, at all times, is committed to and actively seeks to protect and respect your privacy. This is of critical important to us.

This policy addresses and defines the universal policy and specific protocols that Adcurve has in place for the management and processing of all personal data including (but not limited to) that which is:

  • generated and collected on our websites,
  • generated and collected through our customers sites,
  • generated and handled internally at Adcurve.

We protect your privacy and our objectives are to be transparent about how we process your personal data.

Any concerns or comments about this policy and questions about deleting or correcting your personal data should directed to our support team at

Our Services

Adcurve services allow customers to manage, optimize and analyze their digital marketing activities across multiple advertising channels and devices. As such, Adcurve does not have a direct relationship with users who visit or otherwise engage customer websites or are exposed to customer’s advertisements that are managed using our services.

Adcurve may collect and use information related to users as part of the provision of the Adcurve services to our customers.

As a rule of thumb, the information collected by Adcurve is typically used to identify trends and optimize overall advertising activities of our customers. As such, this information is un-identifiable, and we do not know, nor will we attempt to know the identity of Users.

Adcurve requires its customers to acknowledge this Privacy Policy in order to promote transparency of our privacy practices to users.

Fundamental principles

  1. We do not process personal data unless we need it to deliver our products and services or to run our company efficiently.
  2. We don’t share your personal information (without your consent) with anyone except to comply with the law, develop our products or services or protect our rights.
  3. We don’t store personal information on servers unless required for the on-going operation of one of our products or services.
  4. We do use cookies and other similar tools to help us collect and store information about you and other users of our products and services.

The type of information we collect from you

We may collect and process the following information:

  • Information that you provide by filling in forms on sites we operate. This includes information provided at the time of log in to use our site, subscribing to our service, requesting further services (including news) participating in surveys or promotions. We may also ask you for information when you report a problem with our sites or our products and services.
  • If you contact us, we may keep a record of that correspondence.
  • Details of transactions you carry out through our site and of the fulfilment of your orders. billing purposes, to deliver and improve our products and services or otherwise.
  • We may collect information about your computer, including without limitation, language preference, referring site, operating system and browser type. Statistical data about website users’ browsing actions and patterns does not identify any individual. This statistical data provides us with information regarding how many users visit a specific page on which our products and services are installed, how long they stay on that page, the type of content on that page, which hyperlinks (if any) they “click” on and how they generally engage with that page. This information is generally non-identifying, but if we combine it with you as a specific and identifiable person, we will treat it as personal information.
  • Adcurve also collects potentially personally-identifying information like Internet Protocol (IP) addresses. We may collect other information about yourself, such as demographic information (gender, postcode, age, etc.) or certain information about your preferences and interests. If we combine demographic or other information we collect about you with personal information about you, we will treat the combined information as personal information.

We use anonymized and aggregated information

When it comes to delivering our products and services, our mission is to improve websites and empower them to deliver better products to their customers. We do this by analysing a user’s entire journey on a website for customers. What we do requires us to collect data of users on websites. We anonymise user data collected on sites where our products and services are installed and use it (typically in an aggregated form) to determine trends relating to online user behaviour, publish reports and improve our products and services.

We share your personal information in limited circumstances

  • Adcurve discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organisations that: (i) need to know that information in order to process it on Adcurve’s behalf or to provide products and services on behalf of Adcurve; and (ii) comply with this policy and any other appropriate confidentiality and security measures. Some of those employees, contractors and affiliated organisations may be located outside of your home country and you consent to the transfer of such information to them.
  • Adcurve will not rent or sell potentially personally-identifying and personally-identifying information to anyone.
  • Other than to its employees, contractors and affiliated organisations, as described above, Adcurve discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Adcurve believes in good faith that disclosure is reasonably necessary to protect the property or rights of Adcurve, third parties or the public at large (this includes without limitation exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.)
  • If you are a registered user of a Adcurve website and have supplied your email address, Adcurve may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Adcurve and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Adcurve takes all measures reasonably necessary to protect against the unauthorised access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Yes we do use tracking pixels  and cookies. Here is how and why and what you can do if you do not want the Adcurve cookies:

In order to obtain information, we may use Tracking Pixels and Cookies.

A tracking pixel is a piece of code embedded on a web page of customer’s website that collects information about users’ engagement on that web page. The tracking pixel can be provided either by the advertising channels, affiliate networks or by Adcurve. The Tracking Pixel may include a command to create cookies.

A cookie is a string of information that a website stores on a user’s computer, and that the user’s browser provides to the website each time the visitor returns. Adcurve uses cookies to help Adcurve identify and track users on sites operated by Adcurve and sites on which Adcurve’s products and services are installed.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies or choose to disable Cookies by clicking on the disable cookies icon. If you find it difficult to change the setting on your browser please go to where you will find information on how to do this on a wide variety of browsers. Please be aware however, that if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Consent to transfer of information

By going to the Adcurve site or using sites which have implemented Adcurve’s products and services or by providing us with any information, you consent to the collection, processing, maintenance and transfer of personal information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a national.

Here is what happens to your personal information if there is a business transfer:

As we continue to develop our business, we may sell or purchase a business or assets. If we purchase another entity or if another entity acquires us or all or substantially all of our assets, or assets related to the Adcurve product offering, personal information, user data, and any other information that we have collected about the users of our products and services may be disclosed to such entity as part of the due diligence process and, if we or our assets are acquired, will be transferred to such entity as one of the transferred assets. You acknowledge that such transfers may occur, and that any acquiror of Adcurve may continue to use your personal information as set forth in this policy.

How do we keep personal information secure?

We maintain tight controls over all the data we collect, retaining it in firewalled and secured databases with strictly limited and controlled access rights, to ensure it is secure. Where we have given you (or where you have chosen) a password that enables you to access certain features of the service, you are responsible for keeping this password confidential. Please do not share this password with anyone. You are solely responsible for all access to our products and services using your password.

We will undertake internal reviews of our data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorised access to systems where we store personal data. Please remember however that unfortunately no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security. If you have any questions about security you can contact us at

If you subscribe to our services, the transmission of sensitive information collected on our order form is encrypted using secure socket layer technology (SSL).

Your rights

Now this is important:

  • You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes.
  • We want to ensure that any personal information we hold about you is correct and you have a right to ask us to update our records or delete any personal information we hold about you (although we may need to keep that information for legitimate business or legal purposes).

Access to information

You have the right to access information we hold about you. We may need to charge you a fee to meet our costs in providing you with details of the information we hold about you. Thank you for your understanding.

Please be aware that we are under no obligation to store personal information indefinitely and disclaim any liability arising out of, or related to, the destruction of such personal information. In addition, please note we do not keep personal information for longer than is necessary but that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons. We will however ensure that your personal information is ‘put beyond use’ in that we will not be able, or will not attempt, to use such personal information to make any decision which will affect you, we will not give any other organisation access to such personal information and we will surround your personal information with appropriate technical and organisational security in line with this policy.

We may make changes to this policy

Although most changes are likely to be minor, Adcurve may change its privacy and cookie policy from time to time (in Adcurve’s sole discretion). Any changes we may make to our privacy and cookie policy in the future will be posted on this page and, where it makes sense, notified to you by e-mail or in another appropriate manner.