Feeds are not sustainable
Real-time content distribution is the standard
Many web stores are replacing their feeds for a future proof API connection to increase their visibility and to reduce costs. E-commerce platforms (such as Magento and Shopify) do not need performance consuming extensions for feed generation anymore. Many channels like Amazon and Google are switching to faster and more accurate content APIs to improve customer satisfaction. Up-to-date prices and stock information do increase the conversion rate and the customer satisfaction while reducing your costs. Web shops with an API also have the agility to adapt faster to market changes. Webshops with content APIs are more competitive.
AdCurve is the pioneer of the new standard
AdCurve is fully API driven. AdCurve connects quickly to your webshop and distributes every change directly to you ad channels like Google or Amazon. For channels that do not yet support API, AdCurve can generate XML or CSV feeds “on-demand”. The feeds are generated at the moment the channel retrieves the feed. On-demand feeds are far more up-to-date than pre-generated feeds. Read more here about feed & content distribution with AdCurve.