Google Shopping is the most important advertising channel for many online shops. The revenue you gain is substantial, but so are the costs. How do you get the maximum return on your marketing investment efficiently? In this guide we describe 6 easy must-do’s to boost your results on Google Shopping.
This guide will show you how can easily:
- increase your ad relevance with enhanced product titles and the Google taxonomy
- get insights in the true profit of every product ad
- determine and set your cpc bids to maximize your profit
- automate your marketing with rules and data-driven tips