John Wanamaker once said that he knew half of his advertising was wasted; he just didn’t know which half. Insight into the contribution of each ad enables you to maximise your profit, allowing you to clearly pinpoint your “wasted half”. Your sales are the result of many touch points both on and off-line and every touch point contributes to these sales. Traditional analytics systems attribute sales to the last touch point, thereby ignoring the contribution of all other touch points. AdCurve provides insight into the actual contribution of each and every touch point. This contribution is needed to determine the ROI of your online ads.
Read here how these insight could increase your profit.
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